What makes Directed tick? What is the company’s DNA? What values, strengths and ambitions make us the kind of company you want to do business with? Directed owns many powerful brands – that’s why we say Directed is The Brand Above many of the best-known trade names in consumer electronics including Viper®, Python®, Clifford®, Astroflex® and Autostart® in vehicle security and remote start; Orion®, Precision Power®, West Coast Customs® and Xtreme® in mobile audio; Polk Audio® and Definitive Technology® in home audio; and Directed Video® in mobile video. Plus do-it-yourself electronic products in the ReadyRemote® line, and portable GPS Navigation systems in the Clifford Scout® line.
In addition to the brands that we own, Directed is also associated with another extraordinarily powerful brand: SIRIUS Satellite Radio. That’s because Directed is one of SIRIUS’ key business partners, and the exclusive supplier in our channels of a number of key SIRIUS receivers, tuners, interfaces and accessories. In addition to supplying SIRIUS products, Directed is also developing SIRIUS accessories like the Innovations Award-winning Soloist™ Universal Sound System and SIRIUS-ready Clifford Scout420 Navigation System.
What are our channels? That’s another way of talking about our authorized retailers that sell our products to millions of consumers. Directed has thousands of dealers in the retail mobile and home electronics aftermarket: national electronics retailers like Circuit City, Best Buy and Magnolia; mass merchants and nationwide auto parts retailers like Target, Napa, Advance and Autozone for Directed’s Do-It-Yourself (DIY) products; new car dealers like AutoNation and the expediters that service them; dozens of regional and local electronics chains; and our bread-and-butter: 3,000 single store mobile and home electronics specialist retailers. Plus international sales in more than 70 countries around the world.
Besides our valued dealers and their customers, what else makes Directed a success? Our quality products, of course. Designed by installers for installers, in an ISO9001-registered Quality System so they work the first time, right out of the box. Backed up by world class technical support, warranty, same day shipping, field sales support and customer service.