Directed Electronics, Inc., (NASDAQ: DEIX), holds number one market share positions in premium home theater loudspeakers, consumer branded vehicle security and remote start systems, and aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video whose portfolio of well-known brands includes Polk Audio, Viper, Definitive Technology, Python, Clifford, Orion, Precision Power, Autostart and Astroflex.
That’s boilerplate – a strictly factual description of what our company does. But what makes Directed tick? What is the company’s DNA? What values, strengths and ambitions make us the kind of company you want to do business with?
Directed owns many powerful brands – that’s why we say Directed is The Brand Above many of the best-known trade names in consumer electronics including Viper®, Python®, Clifford®, Astroflex® and Autostart® in vehicle security and remote start; Orion®, Precision Power®, West Coast Customs® and Xtreme® in mobile audio; Polk Audio® and Definitive Technology® in home audio; and Directed Video® in mobile video. Plus do-it-yourself electronic products in the ReadyRemote® line, and portable GPS Navigation systems in the Clifford Scout® line.
In addition to the brands that we own, Directed is also associated with another extraordinarily powerful brand: SIRIUS Satellite Radio. That’s because Directed is one of SIRIUS’ key business partners, and the exclusive supplier in our channels of a number of key SIRIUS receivers, tuners, interfaces and accessories. In addition to supplying SIRIUS products, Directed is also developing SIRIUS accessories like the Innovations Award-winning Soloist™ Universal Sound System and SIRIUS-ready Clifford Scout420 Navigation System.